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We believe that everyone in this world wants to live a wholesome and healthy life. We believe in a lifecycle approach to design. Sustainability means using resources in a way that does not weaken the planet for the next generation. Sustainable fashion has been something that we have been working on for a while now.

21st century designers have learned that controlling sustainability through innovation is what will benefit all of us. Creating sustainable fashion, also called eco fashion means using natural resources thoughtfully without reduction. Our range of sustainable materials and production methods include organic cotton production, recycling and the use of other imaginative materials that protect natural resources and stabilize eco-systems.

Organic cotton is grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. Cotton growers expect not only to offer a healthier product, but also to offer something, which benefits the planet. Some of the offerings to the ecosystems include:

  • Protecting surface and groundwater
  • Conservation of biodiversity
  • Eliminate the use of toxic chemicals used in cotton
  • Use of pesticides and herbicides are not required
  • Pesticide or herbicide residues are not entered accidentally into the environment
  • Humans and animals are not exposed to pesticides or herbicides
  • When the fabric is discarded, pesticides and herbicides are not returned to the earth in landfill, or enter into recycling process.

After a long time we see brands coming together and working towards a greener future for the next generation.

"Everyone is beginning to appreciate the need to reduce fashion's impact on the environment," said Alex McIntosh, business and research manager for the Centre for Sustainable Fashion at the London College of Fashion.

Our dying is 3rd generation dying which means fewer chemicals and the chemicals that we use are less harmful to the environment. In a world in which almost one billion people do not have access to clean drinking water, the fashion industry wastes 70 million gallons of water each year. Hence, we try to use less water, as water is a source that needs to be used very carefully.

Buying clothing made with organic materials can dramatically reduce the use of harmful pesticides and protect the lives of cotton workers, protect wildlife, improve our own health and most of all make a difference for the generations to come.

We believe that fashion has the power to transform an image and make a social statement and hence it will portray to the generation to come that we are on the road of saving Earth.