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"The mind has exactly the same power as the hands: not merely to grasp the world, but to change it" - Colin Wilson

Together we can make a difference. A percentage of what we earn goes to these organizations, helping them and contributing towards a better life to all those out there. Help us to help them.

Cuty Merchandising is proud to partner with Shaukat Khanum Memorial Cancer Hospital and Research Centre.
Pakistan is a developing country in need of help when it comes to medical facilities. Over the past decade, Shaukat Khanum Memorial Cancer Hospital and Research Centre has established itself as a center of excellence providing comprehensive care, free of cost to thousands of indigent cancer patients. Imran Khan, one of Pakistan’s most renowned cricketers, founded this pioneering, advanced hospital located in the heart of Punjab.

Facilities   Services

The SKMCH&RC Pediatric Oncology department takes approximately 300 new cancer patients every year. These patients are then given the most up-to-date treatment for the large majority of childhood cancers following international protocols. Around 7,000 outpatient appointments are made every year to evaluate those undergoing treatment and to follow-up others who have completed theirs. A child with cancer needs very special attention: good medical care and constant nurturing in addition to unconditional support for his or her family as well. The aim is not only to provide cancer treatment but also to improve the lives of those who receive it.

Other services include:

  • Anesthesiology
  • Clinical Radiology
  • Medical Oncology
  • Internal Medicine
  • Nuclear Medicine
  • Pathology
  • Pharmacy
  • Radiation Oncology
  • Surgical Oncology

Another project that we started working on in 2010 is Sadaqat Dispensary. The aim is to provide basic medical facilities to people in the rural areas, people who cant manage to travel outside their small village and go to bigger cities to get treatment. This is a project that is entirely run and handled by Cuty Merchandising.

It is based in a rural area, a little outside of Lahore and provides free medical care and free Medicines to the people of that area. The closest Government or private facility of this sort is 40 Miles away so this area had been very isolated and people could not get basic health care. Our Dispensary has helped and is helping these people in every way possible. On an average we get 100 patients everyday who are examined, diagnosed and given medicines for free.

From time to time we have patients that cannot be treated at this facility and we make arrangements for them in Lahore. We have 2 Doctors, a general physician and a gynecologist.

The physician takes care of all patients and treats them as per need. There is an individual gynecologist available who sets up meetings with women from the area and tries to educate them about family planning and various other issues that uneducated women are not aware of. All the women and girls are given monthly check ups in order to make sure that if they are expecting a baby, then they are given proper facilities to ensure a healthy baby.

Along with this, we have started working on a parallel future project, building a school for girls and boys. This will just be a basic school to start with and gradually we will take it to High School level. There are a couple of schools which are 12/15 miles away but they are not free and we intent to provide schooling which will be free for the kids of this area.


Another amazing organization that we closely work with is SOS Children’s Village.

SOS Kinderdorf International has villages and community projects all over the world and is helping some of the world's most vulnerable children. It is the world's largest orphan charity caring for over 200,000 children. The successful SOS Children's Villages of Pakistan, a private social welfare organization, is an affiliate of this major global establishment dedicated to providing homes for orphans and abandoned children.

The special feature of SOS Children's Villages is that they are not traditional orphanages: they provide children with the security of family and the comfort of a new home environment.

Children are given a mother, brothers and sisters, a home and a community in which they grow. They can stay in the village until they are old enough to lead their own independent lives. Every effort is made to enrich children with strong moral values, sound education and valuable skills.

SOS has their own school as well where children are given the standard of education that other children receive in other schools. Along with that SOS encourages children to participate in extra curriculum activities. Children are taken to trips outside the village where they participate in community activities. We feel proud to say that people who entered SOS as kids have now grown into pilots, businessman, they serve their country as army captains and many more. SOS gives them the life that they never dreamt they would have.

All of us have kids at home and all of us want the best for them so why not try to help this organization and give the children a life that we would want for our child.